Piracy and the Future of the Film Market


Recently i came across this tweet from Duncan Jones, the director of the small film that could, ‘Moon’:

“Dear BitTorrenters… so pleased Moon is popular with u; 40, 000 active seeds cant be wrong! One thing. Will you please buy the DVD as well? ”

Film piracy is no longer a sizzling topic; it has been around long enough to cool down a little. That has not, however , prevented it from continuing in order to cause a lot of problems for the movie industry. Dodgy DVDs and significantly, illegal downloads, cost the film industry massive amounts of revenue each year. A report in 2005 for the Movie Association (all the big studios) approximated that the studios lost $6. one billion a year and that the industry in general (theatres, cable tv etc included) lost $18. 2 billion. At the time it was estimated that of that $18. 2 billion, $7. 1 was due to internet piracy. There are few people, I feel, who would disagree with the suggestion that will that figure has risen. This loss of revenue will obviously cause serious financial problems for the studios and is certainly contributing to their current downfall.

The movie industry is not with no clout however and it is responding to this particular threat with both with hard legal measures and also by raising understanding of the consequences of piracy. Recently the particular founders of the hugely popular unlawful download website Pirate Bay had been found guilty of copyright infringement and are looking forward to a year in goal. In Australia the film industry has offender one of the country’s largest internet service companies of encouraging pirates, its biggest users, to upgrade their deals and turning a blind attention to their download content.

On the various other, friendlier, side of the equation, the particular Trust for Internet Piracy Awareness in the UK has changed its campaign from the aggressive and accusatory ‘Piracy is Theft’ adverts to a kindlier thank you note for supporting the British film industry by not embracing illegal downloading.

Piracy, in particular, internet piracy can be assumed to be growing. Even if it is not, it is a significantly big enough problem at the moment for some thing to need to be done about it. Piracy needs to stop, or at least be managed to prevent it from completely undermining the film industry (something that some people may be all for yet that the studios (i. e. those with the money and power to effect change) most emphatically do not). Fit, why has internet film piracy become so popular?

Obviously the prospect of having a product for free is plenty enough enticement for some. Others see it as the start of the end of capitalist materialism along with a shining new future for the arts. These reasons do not account, I think, for the huge numbers of otherwise ‘respectable’ people who engage in this practice. The anonymity of sitting behind a computer and large number of other people doing it are usually certainly factors that encourage piracy. More significantly I think is the embrace technology that has allowed it to become so simple. Obviously hugely improved internet speeds facilitate film piracy but so too does the freely available and easy to use peer2peer software program such as BitTorrent.

Behind all this, I feel is an increasing disengagement with the cinema as more entertainment is to be found in front side of the computer (YouTube games, networking sites etc). Fewer people have to leave their computer to be entertained or to do the shopping or settle payments, why should they leave their pc to see a new film? Disgruntlement along with Hollywood; poor films and the ever-increasing cost of seeing them, both in the cinema (up to £15, in order to was £5 in my youth) and on DVD (and the yet more expensive BluRay) may also encourage people to unlawfully download films. Dominic Wells argues that people are using downloaded films like a test of brand value; i actually. e. that people will go to the movie theater to see another film by exact same director or will a DVD MOVIE of a film they have downloaded. This is certainly a much more economically efficient way for the customer to find the film they want to own or pay to experience in the cinema. A look at the summer’s hit films show that it was not the star powered heavily marketed films that did well and created a buzz, it had been smaller films such as ‘The Hangover’ and ‘District 9’. Some studies on the music industry (which has also been massively affected by online piracy) argue that pirated tracks encourage people to purchase the song legally. However , some will see this as mere wishful thinking, arguing that people will never go back to paying when they don’t need to.

One final major factor that encourages piracy everywhere except in America is the delayed release dates that the rest of the world experience both in cinemas and for DVDs. Movies are often available online before they are released in America but once they show inside a cinema they are definitely online. Plenty of internet buzz surrounding a film launched in the US that will not reach Britain for another two months will encourage people to down load it and be able to take part in that conversation. Most experts, such as Julien McArdle, who directed a documentary in the issue of piracy, agree this is one of the most significant changes that could occur. McArdle made his film on a budget of about C$700 and is distributing this for free on the internet. Slyck. com has been doing an excellent interview with him.

With so many reasons to pirate films (the first of all of which will always be that it is free) it really is no wonder that so many people are doing it. The internet is become such a powerful tool and platform and because it really is open and free everyone the particular pirating community has been able to take a lead on the film sector. The studios and distribution companies are, however , developing new models to allow them entry into this industry. So far companies like Apple have got lead the way, selling downloadable movies through their existing iTunes store. Other companies are providing similar solutions and being embraced by the companies; Universal Pictures UK chairman Eddie Cunningham when UK website Wippit started offering permanent downloads within 2006 said “I think what you’re seeing here is the beginning of a revolution in terms of how we can send out digitally and I would expect you’ll view a lot more news of this type on the next few months. ” The internet is embraced as a distribution tool by independent filmmaking community. Downloading a movie is cheap and simple and obviates the advantages of DVD burning and postage. It allows easy access to a global market makes marketing and interaction with viewers a very fluid networked affair that can be very effective for the independent film.

There is certainly general agreement however , that not enough has yet been done for the model of legitimate film downloading. A variety of people have as many different ideas regarding it’s future. To find more in regards to nonton indoxx1 take a look at our own web site.
The basic split together is whether you try and provide movies for free or not. Some promote the particular Spotify model of where you can stream although not download songs for free and take adverts every five songs roughly. Quite how this would translate into films is not yet known – functions for short films on sites where the advert is played before the movie but one advert might not generate enough revenue for a feature plus no-one wants their film interrupted. Dominic Wells argues that web streamed but legally bought movies will revolutionise the industry. The theoretical case study he gives is that of the Bollywood gem trying to find an target audience in the states. There are very few places he argues, where the audience population (primarily Indian) is dense enough for this to make financial sense for a movie theater to show the film. Spread out across the nation, however , are enough audience users to generate a significant profit. By being able to search a database of on-line films and find this Bollywood jewel and then download it to their house for a small fee, this specific niche market audience finds the film it is looking for and the film finds it US audience.

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