The best way to Create a Powerful Instagram Social Media Marketing Technique
One of the most powerful marketing tools internet marketers have today is social media. From Facebook posts to tweets upon Twitter, sharing your products or services upon social media platforms is a great way to raise brand awareness, engagement, sales plus leads.
However , many people are still left scratching their heads when it comes to marketing and advertising with Instagram.
Many of us use Instagram as a personal account to post pictures of our family, friends, vacations and food – but how can this tie into business? And should it?
With the speed of which Instagram is growing, don’t underestimate its value to boost your brand and marketing attempts.
It has grown into an incredibly beneficial marketing platform and even though the 18-29 year old’s are still prevalent users, the larger age groups are catching on and getting up fast.
Some 2018 Instagram stats from Sprout Social are usually telling:
᾿ 7 out of 10 hashtags on Instagram are top quality
᾿ 80% of users stick to business on Instagram
᾿ 65% of top-performing Instagram posts function products
If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these initial pointers to help you get started:
1 . Use Hashtags Wisely
You should not cram every hashtag you can think of in one post, but you do need a minimum of a few.
A hashtag is the # sign followed by descriptive words regarding your image as in this instance, I used #marketing and #ctaconf, which was the conference I was participating in at the time.
When an user clicks/taps on a hashtag or types a hashtag into the search box, it brings up all images that use that hashtag. The user can even subscribe to continue to adhere to that hashtag.
The hope may be the user will see your photo, head to your profile and best-case scenario, follow you and get engaged with increased of your posts!
However , when hashtags are extremely popular, the competition to show upward in the results is fierce. Much like SEO keywords, the more popular a term is, the harder you should stay at the top of the search results. Thus, my example of using #marketing actually was futile if I wanted to get any kind of traction from that post.
You want to make your hashtags relevant to your company and location, but also engaging sufficient that an user would type them into Instagram’s search box.
᾿ Say you have a pizza mutual in Vancouver. You post a pic of your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish
᾿ Or you’re a Toronto wedding ceremony planner. You post an image of the bride and groom’s first dancing with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding
Holidays and special events are an exceptional time to promote your business and gain Instagram followers. Whether it’s a selling on Black Friday, a Thanksgiving-related use for your product or a product shout-out on National Dog Day, they are all ideal opportunities to showcase your business brand in a non-salesy way.
2 . Thank Your Audience for Showing Up
You don’t just post a bunch of pictures and hashtags and wait for others to roll in.
To gain Instagram followers, engage with your audience and grow sales or leads, you need to put in the time.
See an example right here from video expert Michele Moreno where she responds back to each of the comments left on her video publish.
So if someone leaves an opinion or question on one of your content, take the time to reply and thank them/answer their question.
Take a look at their user profile, and if you like what you see, adhere to them.
Businesses often follow commenters first, in the hopes that they may return the favour.
You can also look for people who might be interested in your item, then comment on their photos and/or follow them, but don’t junk e-mail them with an ask to follow you right away.
3. Interact with the Right Influencers
Influencers are Instagram users who can influence your target audience because of their popularity and/or social media following.
Danielle Bernstein is a good example of an influencer which worked with a brand. You may not recognize her name, but the 1 . 8 million followers of her Instagram account WeWoreWhat do.
Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and the girl personal trainer.
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That may be an extreme example, plus unless you have deep pockets you probably won’t be able to attract an influencer with almost two million supporters.
But don’t despair. From mommy bloggers to local foodies, you are able to find someone who your target audience follows, likes or admires. Maybe they’d be willing to review your product or take a photo using it – occurs imagination!
4. Don’t Just Shill Your Products
Instagram is not the area to simply share product shots all the time. Think of the experience people have using what you’re offering, or the benefits it provides people.
Even better, show real-examples. Asking for user-generated content from your audience is a sure way to do this. That means that users reveal their photos using a hashtag a person provide.
The online furniture store Wayfair. com does user-generated content very well. They have an user-generated campaign that lets customers share photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.
Be sure to let people understand that their images might be featured in your page and you can increase your Instagram articles big time – for free!
No matter how you use Instagram for your business, end up being authentic and true to your brand name. It’s what the platform is all about, and it is going to help you grow your business, gain Instagram followers and attract product sales or leads.
Susan Friesen, creator of the award-winning web development and digital marketing firm eVision Press, is a Web Specialist, Business and Marketing Consultant. r. She works together with entrepreneurs who struggle with having the insufficient knowledge, skill and support necessary to create their online business presence.