Customer care can make sales for your Internet based business if you know the basics of taking care of your prospects and customers as they link, communicate and purchase your products and services. In this article I will cover what I refer to because the three basics that you can implement to make more sales through your online business.
If you are selling products and services online it’s vitally important that you are offering the best possible customer service. In that way you can make additional sales for your company, if the people who handle your customer care are well trained and versed within best practices. In addition they must also understand how and when to bring additional products or services into the discussion or line of communication.
Customer service can make the difference of whether a customer decides to stay with your company or go away for greener pastures. Sales can occur if you have all the elements and pieces in place plus examples and training for your customer service reps.
Here’s how you can turn your customer service inquiries, problems and issues into immediate and future sales for your web based business:
1 . Offer Email and/or cell phone support as these are the two greatest options for creating additional sales with your existing prospect or customer.
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Be sure to audit communications between your customer service department and the customer.
2 . Have prompt responses with answers to all queries. An FAQ sheet should be submitted and made available to all the people who provide your customer service.
3. Offer special offers, additional products and demos to your searching customer. This is a real key to adding and increasing sales. Your own CSR needs to know how, when and where to make use of these. So provide training plus examples so it comes as natural as is possible.
4. Include a survey link inside your follow up emails so you can continually see how you are doing and what needs to be improved. Surveys can give you the most accurate ‘real time’ valuable information plus create a selling opportunity before and after the survey continues to be filled out.
Just consider how applying these three steps in your online business can retain more customers and increase sales. Always remember that people are your customers, and they are emotional beings. Treat all of them as you want to be treated and you’ll develop a loyal following. Because a satisfied, joyful customer is one who will likely return and bring repeat business for your company.
By the way, do you want to learn more about small company tips, strategies, tactics and how to implement them in your business to increase sales and drive more traffic?