To find the best digital marketing agency, first, we need to understand “what is electronic marketing”, “will digital marketing advantage your business” and answer problem “how do I get more leads with regard to my business? ” – which should be the purpose of any marketing.
What is a Digital Marketing Agency?
The book definition of Digital marketing is the advertising of products or services using digital technology, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated procedure to get right and to ensure that all your digital marketing is working together, not as silo activities. This is where the knowledge and experience of the best digital advertising agencies can be hugely beneficial.
Traditional advertising, newspapers and paper web directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a couple of years ago people would go to a computer to search for a product or service, these days people are connected to the internet all day, each day and “live online”. Looking for info, a product or service is as simple and quick as searching on a laptop or computer at your workplace or picking up their mobile phone or tablet. Digital marketing targets getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your own products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing entire world, the various stages of the buying process i. e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant info, service or product at the targeted time in the particular buying process.
Whilst some electronic marketing agencies will also create plus manage traditional advertising or company marketing, such as newspaper advertising, expert digital marketing agencies will focus on online marketing as opposed to “marketing companies” that commonly concentrate on TV, radio plus print marketing.
Regardless if your business can be business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and generating up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and improves profit levels. Digital marketing may benefit your business and answers problem “how do I get more leads regarding my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down in to a number of important features and services:
Search engine optimisation, most commonly shortened to “SEO”, is the process of having your website found on search engines like Google when people create a search relevant to your business, services or products.
Whether or not your website is e-Commerce or marketing services it will drive leads and sales into your business if it is discovered for the search terms people use (often referred to as “keywords”) to look for them in Google.
SEO requires experience and understanding of how Google reads your website.
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Exactly what messages and information you want Search engines to read for a webpage or web site and knowing where to place that will information so search engines can find this. A good SEO company will have a proven history of ranking websites high in the search results.
SEO works best when the proven ways of obtaining rankings are applied along with latest trends that are driving visitors. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone customers are adding “near me” to their search query i. e. “SEO Company near me”. These clients are looking to buy and buy from a nearby service or product supplier.
Although SEO could be a stand-alone service, it is most effective when combined with PPC, social media and status marketing. SEO is also the foundation of effective PPC, social media and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or even “online advertising” is where you position ads at the top of the search results for specific search terms. These search terms can be the terms people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.
Although your own advert, depending on your budget, can be proven every time a search is made, you only pay out when an internet user clicks on your own advert and is taken to your website or even calls you direct from the search engine results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).
How much you pay for each click on is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy from the advert to the search term being used as well as the relevancy of the page on your site that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the particular less you pay per click and much less you pay per lead into the business.
In the UK, Google has the vast majority of search traffic and most of the budget should be placed their, nevertheless , you will not want to miss the smaller, though considerable potential for customers from search engines like google like Microsoft’s Bing platform, as well as a small part of the budget should be invested in other search engines. Also, the very best PPC management companies will also discuss distributing your PPC budget over a quantity of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to get information, a small part of the budget men and women are searching for yours, your competitors or marketplace leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small section of the budget to re-market (show your own advertising to people who have shown the in your services or products by visiting your website) to capture and drive up conversions from the customers previously marketed too.
The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that this company has a proven track record within delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The most effective PPC agency will have a robust PPC management process in place to rapidly react and capitalise on modifications in our PPC campaigns of your competitors.
In contrast to SEO, that can take some time to be completely effective, Pay Per Click is instant from the point of view that as soon as your campaigns are usually live they can be generating leads for your business.
PPC is highly effective whenever carried out in unison with SEO. A well-optimised website will improve the quality rating of your Google advertising campaigns resulting in a decreased “cost per click” meaning you will get more leads for your budget.
Social internet marketing
Social Media platforms such as Facebook plus Twitter are now legitimate places for the business to attract leads. Facebook has over 38 MILLION active and regular users in the UK as well as the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers take Facebook and using it often.
Facebook is excellent at raising awareness during the clients “research” stage, reminding them of your services or products during the “consideration” stage plus putting your specific products in front of customers at the “buying” stage. With such a large audience and the flexibility to customers throughout the buying process, Fb can be a good avenue to generate prospects and sales and to deliver a great return on investment.
A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost for each lead of your social media marketing.
Again, social internet marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it functions so much better when combined with SEARCH ENGINE OPTIMIZATION and/or PPC. When a potential customer appointments your website their computer is noticeable as having visited. This after that allows you to target the user of that personal computer, who has shown an interest in your products or services.
When considering making a purchase, any customer will scour the internet to get feedback and reviews from previous customers. Your online marketing and sales can live or die by the evaluations for your business, services or products. Ensuring that reviews that are positive are easy to find and that any bad feedback is managed well, could be a huge benefit to your conversion price.
Digital marketing companies call this “reputation management” or “online reputation management” however , in reality, it is generating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for customers.
Many businesses are concerned with allowing the general public the ability to openly provide feedback. You are unable to please all of the people all of the time, and companies worry that a bad evaluation will have a negative impact on their business. Firstly, if someone is determined in order to leave a bad review for your business they will find a platform to do so plus there are 1000’s of platforms to select from. It is better to have control of where customers are encouraged to leave a review. Secondly, an unhealthy or bad review, if handled well, can be a positive for your business. Engaging with a bad review illustrates that you care about feedback and consequently, you care about your customers. One well managed bad review can be as great for your business ten good reviews.
A good digital marketing company will use among the handful of recognised review platform and offer the tools and means of allowing you to catch, manage and respond to customer reviews.